Elite College

E-commerce Training Course Outline

Course Objective:

In this course you will learn how to create and utilize e-commerce websites. E-commerce has been around since the 1970’s and companies are increasing their online presence more every year.

What can your e-commerce site do for you? One, it helps customers locate your business. Your site might be an addition to your brick and mortar store or it might be the store itself.  In this course you will learn how to measure the Key Performance Indicators of your website. The KPI’s give you information that allows you to utilize the site for research, whether your site is aiding a brick and mortar establishment or is the store itself.

In other words, your site can do much more than sell items. It can let you know what your customers are shopping for in your brick and mortar store, among other things. Of course, websites are one of the best ways to reach out to customers in writing and connect with social media.

Second, a website builds your brand. Many stores need a web presence now even if they do not sell directly online with a shopping cart. The website still sells, even if the sale takes place in a store after the customer visits the website. They do this by building customer rapport and generating recognition.

Thirdly, a website builds trust. Online customers must see polish and transaction security before they will pass their credit card details online. This course will teach you how to create and maintain an online shopping presence that looks and is secure for the buyer.

Course Hours:

Part 1 : The Basics

Learn what an e-commerce website is, and why it is important. (25 hours)

Understand the topology (the structure) and categorization of modern websites. (25 hours)

– Learn the importance of security on e-commerce sites. (25 hours)

Hear from real life case studies to help you decide which web platform you’d like to host
your e-commerce site on. (25 hours)

Part 2 : Building Your E-commerce Website

 How to design your pages, and add content and products. (50 hours)

Adding a basket, shopping cart and the ability to add taxes if necessary. (50 hours)

 Using the back end of your website, the behind the scenes part, to analyze where visitors go.
on your site, where they don’t go and how to apply Key Performance Indicators (KPIs). (100 hours)



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