E-commerce Training Course Outline | Learn to Build Secure Online Stores
Course Objective
In this course, you will learn how to create and utilize e-commerce websites. E-commerce has been around since the 1970’s, and companies are increasing their online presence more every year.
What can your e-commerce site do for you?
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Helps customers locate your business – Your site might be an addition to your brick-and-mortar store or it might be the store itself. In this course, you will learn how to measure the Key Performance Indicators (KPIs) of your website. KPIs provide valuable data to utilize your site for research, whether it supports a physical store or acts as the primary sales platform.
In other words, your site can do much more than sell items. It can let you know what your customers are shopping for in your store, among other things. Websites are also one of the best ways to reach customers in writing and connect with social media.
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Builds your brand – Many stores need a web presence even if they do not sell directly online. A website still sells, even if the sale happens later in-store after a customer has visited the site. Websites help build customer rapport and generate brand recognition.
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Builds trust – Online customers must see polish and transaction security before sharing credit card details. To build their trust, it is important to understand systems such as a Fully-Verified platform. This course will teach you how to create and maintain an online shopping presence that looks and feels secure for buyers.
Course Hours
Part 1: The Basics
Learn what an e-commerce website is, and why it is important. (25 hours)
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What is an e-commerce website?
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Who uses them?
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How are they hosted?
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How do they work?
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How are they administered?
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Benefits of an e-commerce website vs. a traditional website
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Website size considerations
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Accepted currencies online
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Driving traffic to your e-commerce site
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Types of e-commerce websites and which to choose
Understand the topology and categorization of modern websites. (25 hours)
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Organization of e-commerce websites
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Setting up a sales system
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Purchasing and running a shopping cart
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Placing product listings online
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SEO for shopping carts
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Marketing systems (e.g., Mailchimp)
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Landing pages
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Product listings
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Customer site navigation
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Category pages
Learn the importance of security on e-commerce sites. (25 hours)
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Credit card verification
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Customer information storage
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Regular security checks
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Security updates and server maintenance
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Secure email systems for customer communication
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Collecting customer feedback
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Data correlation
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Identifying security-related bounces
Case studies on hosting platforms. (25 hours)
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The WordPress phenomenon
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Custom-hosted sites
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Wix and others
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Amazon
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Shopify
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Etsy
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Sears
Part 2: Building Your E-commerce Website
Designing pages, content, and product listings. (50 hours)
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Basic graphic layouts
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Popular shopping cart layouts and themes
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Content creation: landing pages, product reviews, etc.
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Showcasing products
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Graphic styles
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Bootstrap design
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Keywords
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Meta tags
Adding baskets, carts, and taxes. (50 hours)
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Types of shopping carts and their security features
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Adding taxes
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Measuring basket effectiveness
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Tracking customer purchases
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Inventory integration
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Baskets with accounts and purchase history
Using the back end for analytics and KPIs. (100 hours)
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MySQL and PHP basics
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Ajax and JSON libraries
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Data management systems
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Google Analytics
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User testing software
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Bounce rate tracking
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Key Performance Indicators (KPIs)
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Third-party website testing
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Back-end optimization for website speed
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JavaScript
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Python
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Ruby on Rails
Apply Now
Duration: 5 Hours
Eligibility: Corporate Training
Course Fee: Email for details
How to Apply
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Registration – Get in touch with us with your documents and educational certificates.
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Documentation – Let us complete your documentation and deposit your program fee.
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Get Started – You are ready to begin your desired program.