E-commerce Training Course Outline

Course Objective:

In this course you will learn how to create and utilize e-commerce websites. E-commerce has been around since the 1970’s and companies are increasing their online presence more every year.

What can your e-commerce site do for you? One, it helps customers locate your business. Your site might be an addition to your brick and mortar store or it might be the store itself. In this course you will learn how to measure the Key Performance Indicators of your website. The KPI’s give you information that allows you to utilize the site for research, whether your site is aiding a brick and mortar establishment or is the store itself.

In other words, your site can do much more than sell items. It can let you know what your customers are shopping for in your brick and mortar store, among other things. Of course, websites are one of the best ways to reach out to customers in writing and connect with social media.

Second, a website builds your brand. Many stores need a web presence now even if they do not sell directly online with a shopping cart. The website still sells, even if the sale takes place in a store after the customer visits the website. They do this by building customer rapport and generating recognition.

Thirdly, a website builds trust. Online customers must see polish and transaction security before they will pass their credit card details online. To build their trust, it is important to know the advantages of using some systems such as a Fully-Verified platform. This course will teach you how to create and maintain an online shopping presence that looks and is secure for the buyer.

Course Hours:

Part 1 : The Basics

Learn what an e-commerce website is, and why it is important. (25 hours)

• What is an e-commerce website?
• Who uses them?
• How are they hosted?
• How do they work?
• How are they administered?
• What are the benefits of having an e-commerce website as opposed to a traditional website?
• How large should you make your website?
• What kinds of currency can you accept online?
• How can you drive traffic to your e-commerce site?
• What are the types of e-commerce websites and which one should you choose?

Understand the topology (the structure) and categorization of modern websites. (25 hours)

• How e-commerce websites are organized today
• How to set up a sales system
• How to purchase and run a shopping cart
• Placing your product listings online
• SEO for shopping carts
• A marketing system (or two!) which will ensure you get new leads and customer feedback such as Mailchimp
• What is a landing page
• What makes up a product listing
• How your customer weaves through your site
• Category pages

– Learn the importance of security on e-commerce sites. (25 hours)

• How to verify credit cards
• Customer information storage
• How to continually check your site for security
• How to give security updates and make sure your site stays secure through server updates
• How to securely set up a mail system to stay in touch with customers
• How to receive customer feedback over the website
• How to correlate data on your website
• How to check for bounces due to security concerns

Hear from real life case studies to help you decide which web platform you’d like to host
your e-commerce site on. (25 hours)

• The WordPress phenomenon
• Custom hosted sites
• Wix and more
• Case studies
• Amazon
• Shopify
• Etsy
• Sears

Part 2 : Building Your E-commerce Website

How to design your pages, and add content and products. (50 hours)

• Basic graphic layouts
• Popular shopping cart layouts and themes
• Content, landing pages, product reviews, and more
• Showcasing your products
• Graphic styles
• Bootstrap design
• Keywords
• Meta tags

Adding a basket, shopping cart and the ability to add taxes if necessary. (50 hours)

• Variety of shopping carts
• Types of shopping carts and their different security measures
• Adding taxes
• How to know if your basket is working for you
• Types of baskets
• Tracking customer purchases
• Inventory
• Baskets with accounts and purchase history

Using the back end of your website, the behind the scenes part, to analyze where visitors go.
on your site, where they don’t go and how to apply Key Performance Indicators (KPIs). (100 hours)

• The back end of a website: MySQL and PHP
• Ajax and JSON libraries
• Systems for data management
• Google Analytics
• User testing and software: how to find out where your visitors go and don’t go
• Bounce rate
• Key Performance Indicators
• Getting your website tested through a third party
• Added software for the back end and what it can do for your website speed
• Javascript
• Python
• Ruby on Rails and more

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• Duration 5 Hours

• ELIGIBILITY: Corporate Training

• COURSE FEE: Email For Detail

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